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WebsiteFactory

Add-on service

Ads that pay for themselves — not a monthly fee for a page you can't measure.

We manage Google and Facebook campaigns with real reporting so you know exactly what each phone call costs you.

Get a free 48-hour audit →See live work →

Why most paid ads don't work for local-service businesses

Local-service business owners get sold on ads all the time. Most of what they buy doesn't work — not because ads don't work, but because most of what gets sold isn't real ad management.

  • Facebook page management for $399/month means someone posts three times a week and calls it done — you see no results
  • Broad Google campaigns drain budget on searches that will never become a customer call
  • Without call tracking, you have no idea which ads are generating phone calls and which are waste
  • Agencies that handle 200 clients at once can't give your account the attention it needs to perform

What we do

  1. Campaign strategy and setup

    We research the specific searches your customers run and build campaigns targeting those searches in your service area — not a broad template we copy from another client.

  2. Local Service Ads setup

    For industries that qualify, we set up and manage Google Local Service Ads — the guaranteed-lead format at the top of search results.

  3. Weekly optimization

    We check performance every week, cut keywords that waste budget, and push spend toward what's generating calls. You see a report that tells you what happened and why.

  4. Landing page alignment

    An ad that sends someone to the wrong page loses the click. We make sure every campaign lands on the right page with the right message so your spend converts.

What's included

Full campaign management — not a hands-off retainer.

  • Google Search campaigns

    Keyword-targeted ads showing when your customers search for what you do.

  • Local Service Ads management

    Setup and optimization of Google's pay-per-lead format where it's available for your industry.

  • Meta (Facebook + Instagram) campaigns

    Awareness and retargeting ads that keep your brand in front of people in your service area.

  • Call tracking

    We install call tracking so you know which ads generated which calls — not just clicks.

  • Monthly performance report

    A plain-English report every month: spend, leads, cost per lead, and what we're doing next.

  • Landing page recommendations

    We flag when a landing page is hurting conversion and tell you exactly what to change.

What you'll see

You'll have a clear view of what each campaign is costing you per phone call. The calls that come from ads will be trackable. Over time, as we optimize based on real data, the cost per booked job comes down. You'll also know when to turn ads up in slow seasons and when to pull back.

Common questions

  • Do I need a minimum ad budget?

    We recommend at least $500/month in ad spend to gather enough data to optimize. Smaller budgets don't give the algorithm enough signal to find the right customers. We'll tell you what budget makes sense for your market before you commit.

  • Is the management fee on top of the ad spend?

    Yes. You pay ad spend directly to Google and Meta — we never touch that budget. Our management fee is separate and covers strategy, weekly optimization, and reporting.

  • What's the difference between Google Ads and Local Service Ads?

    Google Ads (Search) are keyword-based — you pay per click. Local Service Ads are pay-per-lead and show a 'Google Guaranteed' or 'Google Screened' badge. Not all industries qualify for LSA, but when they do, it's often the most efficient format for local-service businesses.

  • Can you take over my existing campaigns?

    Yes. We audit what's running, keep what's working, and fix or replace what isn't. We don't reset everything just to start fresh — existing history and conversion data is valuable.

  • How quickly will I see results from ads?

    Unlike SEO, paid ads can generate calls from day one. The first two weeks are learning — we're gathering data. By week three we start optimizing, and by month two you should have a clear picture of what's working.

We can handle these too

Ads work better when the rest of your online presence is solid.

Want to know what your ad spend is actually doing?

We'll review your current campaigns or build new ones — free 48-hour audit to start.

Get a free 48-hour audit
Google & Facebook Ads for Local-Service Businesses — WebsiteFactory