Case study
LocalFlow Restoration: emergency water-damage response for New England
A Massachusetts water-damage restoration company needed a site built for urgency — fast response copy, clear service-area coverage, and a chat system that never gives harmful DIY advice.
What they needed
LocalFlow Restoration operates in Massachusetts with Rhode Island coverage. Water-damage calls are time-critical — customers searching after a flood or burst pipe need clear, fast, trustworthy information, not walls of generic text. The site also needed robust chat safety: water-damage queries can touch on mold remediation and chemical mixing (chloramine risk), where bad advice has real safety consequences. The chat system had to refuse step-by-step DIY remediation and pivot every query toward scheduling a professional assessment.
- Emergency-response tone throughout — urgency without alarm
- Coverage across Massachusetts and Rhode Island service areas
- Water-damage chat safety pack — refuses chemical-mixing instructions
- Unique content per page — no duplicate body copy across service areas
What we built
Water-damage site with emergency-response copy
Inherited the 3-profession parity framework and populated it with water-damage specific content — service pillars, service-area pages, and homepage all written for the urgency of water-damage calls.
Water-damage chat safety pack
Built an isolated TypeScript module (water-damage.rules.ts) covering chloramine warning, mold handling, and electrical hazard refusal. EPA mold guidance and chloramine-risk pivot facts loaded into the KB cache.
Content uniqueness across service areas
Rewrote all serviceArea and service-pillar documents to be unique — no 12-consecutive-word repeats across the tenant. gate:no-duplicate-content and gate:geo-consistency both passing.
WCAG AA across all page types
Included in the 22-cycle a11y mega-run. 100% contrast pass across all page types in both light and dark mode.
Highlights
What we shipped for LocalFlow Restoration.
Emergency-response copy
Every page written with the urgency water-damage customers feel. Clear service descriptions, fast CTA placement, no filler text.
Water-damage chat safety pack
Refuses step-by-step mold removal, chemical mixing, and electrical-hazard DIY. EPA mold guidance and chloramine risk pivot facts in the KB cache.
MA + RI service-area coverage
Dedicated landing pages across Massachusetts and Rhode Island. All content unique — no copy-paste between pages.
100% WCAG AA
All page types pass in both light and dark mode as part of the platform-wide a11y audit.
How it's built
LocalFlow runs on the shared WebsiteFactory platform — Next.js 15, Vercel, Sanity CMS, and Supabase. The water-damage chat safety pack is fully isolated from garage-door and locksmith rule modules.
What's live today
LocalFlow Restoration is live at restoration.websitefactory.space with emergency-response copy across all service pages, MA and RI service-area coverage, and the water-damage chat safety pack active. WCAG AA passes across all page types. A full-site redesign comparable to Sprint AA and Sprint BB is queued for the next phase.
See the work yourself
Visit the live LocalFlow Restoration site.
Open restoration.websitefactory.space →More work
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