Case study
BSD Garage Door: studio-noir-blue for a Franklin MA showroom
A garage-door business with a Franklin, Massachusetts showroom needed a site that felt premium and modern — white surfaces, dark accent bands, and coverage across 137 Massachusetts cities plus NH, RI, and CT.
What they needed
BSD Garage Door LLC operates from a Franklin, MA showroom and serves customers across Massachusetts, New Hampshire, Rhode Island, and Connecticut. The brand needed a site that conveyed premium craftsmanship without visual noise — white-dominant, with strategic dark bands for emphasis. The site also had to cover 137 Massachusetts service-area cities honestly, handle the business's zero-reviews launch state correctly (no fabricated ratings), and go live on their own apex domain as soon as the build passed all quality gates.
- studio-noir-blue design family — white dominant with 5 strategic dark accent bands
- 137 MA service-area pages plus NH, RI, CT coverage
- 14-section homepage anchored at the Franklin showroom
- Honest zero-reviews launch — no fabricated AggregateRating JSON-LD
What we built
studio-noir-blue design family
Designed the white-dominant + dark-band system from scratch. 5 strategic data-snb="dark" band opt-ins break the white surface at the right moments. Bebas Neue headings + Manrope body. CTA shape: square (rounded-none) for a sharp, blueprint feel.
14-section homepage with blueprint hero
Built HeroBlueprintShowroom — a variant-2 layout with a white blueprint photo and a dark door on the right. Followed by service grid, stats band, 6-brand authorized-dealer logos, how-it-works, why-choose, recent-projects, and showroom-visit CTA.
137 Massachusetts service-area pages
Seeded 115 operator-listed MA cities plus 22 additional cities — all with unique content generated via the factory content pipeline. No copy-paste between cities.
Apex domain launch on bsdgaragedoorllc.com
Full DNS cutover to the apex domain completed in Phase 9 of the build. The site went live with 193 Sanity documents, 79/79 E2E checks passing, and REVALIDATE_SECRET configured for cache busting.
Highlights
Concrete things we built for BSD Garage Door.
studio-noir-blue design family
White-dominant with 5 dark accent bands. Bebas Neue + Manrope + square CTAs. Sharp blueprint-showroom aesthetic.
14-section homepage
HeroBlueprintShowroom hero, authorized-dealer logos (Clopay · Amarr · LiftMaster · Chamberlain · Genie · Wayne Dalton), recent-projects photo tiles, and Franklin showroom CTA.
137 MA service-area cities
Every city live with unique content. Plus NH, RI, and CT coverage. All generated via the factory pipeline — no manual copy-paste.
79/79 E2E checks at launch
Full-site E2E exam before going live — 49 checks in Phase 8.5, 30 more in the final sweep. Zero failures.
Live on own apex domain
bsdgaragedoorllc.com cutover complete. DNS primary, canonical JSON-LD, and sitemap all pointing to the apex.
How it's built
BSD runs on the shared WebsiteFactory platform — Next.js 15 on Vercel with Sanity CMS and Supabase. The studio-noir-blue design family is CSS custom properties + a data attribute system (data-snb) for band opt-ins.
What's live today
BSD Garage Door is live at bsdgaragedoorllc.com with 193 Sanity documents, a 14-section studio-noir-blue homepage, 137 Massachusetts service-area pages, and NH/RI/CT coverage. The apex domain cutover is complete. WCAG AA passes across all page types. Awaiting first real customer reviews and GMB profile creation for the next phase.
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